Business Development Manager

Date: Feb 17, 2024

Location: Calgary, AB, CA, T3N 0A1

Company: Sonepar

Texcan provides customers with high quality wire and cable products at the best value possible. As one of Canada’s largest distributor for over 40 years, we have built a reputation for going to great lengths for our customers. We supply solutions for a variety of different markets in residential, commercial, industrial and emerging green markets such as wind farms, solar energy, hydroelectric, water and waste treatments.  


We are a member of the Sonepar Group, the world’s largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees.  


Why Join Us?  

  • You will be joining a market leader with over 40 years of experience to help you elevate your potential.  
  • You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.  
  • Be part of an ISO certified company with a strong a quality assurance program and new technologies which help you perform at your best.  
  • Attractive compensation with benefits and “other perks” such as tuition reimbursement.  
  • Employee Referral provides the opportunity to earn more while you work by referring one of the best you know.  
  • In-depth process and product training provided by a mentored approach, product knowledge sessions hosted by the Product Manager and lunch and learn meetings.  
  • We house the largest inventory to better service our customers and deliver on sales commitments.  


The Business Development Manager is responsible for developing new and existing business, fortifying business plans, sales forecast and targets, and ensuring that the strategic development of sales plans and market initiative are executed.


  • Development and implementation of strategic sales plans to accommodate corporate goals.
  • Translate strategic direction into specific objectives for sales and marketing channels and alliance.
  • Meeting with key clients, building and maintaining relationships and negotiating and closing deals.


  • Enhance and maintain integrity of Company brand name and build loyalty through the development and implementation of marketing and promotion programs.


  • Conduct market research to determine market requirements and opportunity for new or existing products.  This may also include customer research and competitive information (distributor & vendor) analysis; make recommendations based on findings/opportunities discovered.


  • Develop and establish plans for the introduction of new and existing products in a manner that creates differentiation within the marketplace.


  • Manage and determine level of vendor support required to launch merchandizing, promotional initiatives and programs.


  • Manage, monitor, review and report on the progress, productivity and outcomes of promotional and product introduction activities.


  • Represent the Company at trade association meetings to promote the Company.
  • • Deliver sales presentations to key clients in coordination with sales representatives.
  • • Meet with key clients, assist sales representative with maintaining relationships and negotiating and
  • closing deals.
  • • Prepare periodic sales reports showing sales volume, potential sales, and areas of proposed client
  • base expansion.
  • • Aid with revenue projections, reporting, budgeting and forecasting for assigned region
  • • Review the branch results vs. objectives and take steps to ensure appropriate measures are taken to
  • correct unsatisfactory results


  • Provide support through ongoing feedback to branch management that will drive merchandizing initiatives and sales within each branch location.


  • Build sustainable relationships that create internal and external synergies that drive company goals.


  • Work with the Corporate Business Group and other creative staff to produce marketing/promotional material.


  • Collaborate and liaise with General and Branch Management, Pricing, Replenishment and Vendor Relation departments to determine logistic and pricing proposition for new products and promotional activities. 


  • Communicate promotional updates and results with vendors.


  • Communicate promotional updates, sales strategies and results to branch and sales staff.


  • High School Diploma required.
  • College/University Diploma required (Business or Marketing related, preferred).
  • Additional courses in Sales/Marketing an asset.
  • Industry knowledge/experience required.
  • Intermediate knowledge of Microsoft Office required.
  • Minimum 5-7 years related experience.
  • Product knowledge or industry experience preferred.


Benefits & Perks

  • We offer a competitive salary, plus a full set of benefits, including:
  • Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
  • Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
  • Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.


To explore and learn more about Texcan, please visit  


Watch our employee videos on our new careers page: 


Visit our other social media sites:  

Twitter: @TexcanCanada  






Next Steps:

We are interested in knowing you more. Start an exciting new career and enjoy a number of employee benefits by applying online. We are very thankful for your interest in joining the team, however only individuals selected for interview will be contacted.

Sonepar is an equal opportunity employer and welcomes submissions from all candidates.