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Digital Marketing Specialist

Date:  Jun 17, 2021
Location: 

Calgary, AB, CA, T2Z 3X2

Company:  Sonepar

With over 60 years of industry experience, Gescan has 26 branches located across Western Canada. Gescan is a proud member of the Sonepar Canada family, one of the largest B-to-B electrical distribution networks in the world. Sonepar Canada has over 1900 employees working out of 114 offices between the unique brands. At Gescan, we leverage our strong global resource base, our local expertise, and our family-oriented values to deliver the best service to our customers and suppliers.

 

Are you ready to start a challenging new career? Are you a team player, enthusiastic, and motivated to achieve great things? Start a career like no other at Gescan, one of the largest electrical distribution networks in the world. We are passionate about offering our employees challenges, responsibilities, coaching and learning opportunities to bring their careers to the next level.
 

At Gescan, we are genuinely passionate about offering our employees challenges, responsibilities, coaching and learning opportunities to bring their careers to the next level. 

 

As a leader in the distribution of electrical supplies and equipment in Canada, we are continually searching for passionate, self-motivated, and results-oriented individuals to progress their careers within our fast-growing team. We are currently looking for a Digital Marketing Specialist to be the newest member of Gescan to take their career to the next level and join the Calgary team. 

The Digital Marketing Specialist will be responsible for working with the digital marketing team to help oversee the digital advertising and exposure for all Gescan online properties. 

 

Job duties will include maintaining multiple websites content, SEO and SEM, SMO, marketplaces and working closely with the marketing team on vendor promotions. 

 

Other responsibilities include: 

  • Brainstorm new and creative growth strategies 
  • Collaborate with internal teams to create landing pages and optimize the online user experience 
  • Evaluate emerging technologies, and develop new growth programs from conception to execution. 
  • Provide thought leadership and perspective for adoption where appropriate 
  • Management of content for all Gescan websites, primarily updating content via a CMS and making recommendations on enhancements to the development team Identifying technical/programming issues and basic content updates related to Gescan websites, online ordering, shipping, etc. 
  • Creating local or promotional digital support materials, such as landing pages 
  • Support other online elements for the brand including Local Business listings, maps, etc. 
  • Evaluate emerging technologies. 
  • Provide thought leadership and perspective for adoption where appropriate 


Experience: 

  • Able to work with minimal supervision 
  • 3-5 years proven working experience in digital marketing/eCommerce 
  • Demonstrate experience creating, leading and managing SEO/SEM, remarketing, email, affiliate marketing, social media and/or display advertising campaigns 
  • Lead Gen acquisition experience a plus 
  • Campaign ROI analysis and report abilities for C-Level executives 
  • Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments 
  • Solid knowledge of Google Analytics
  • Power BI knowledge a plus
  • Up-to-date with the latest trends and best practices in online marketing and measurement 
  • Ability to work in a small, but fun team environment We are interested in knowing you more. 


 

 

We are interested in knowing you more. Start an exciting new career and enjoy a number of employee benefits by applying online. Gescan is very thankful for your interest in joining the team, only individuals selected for interview will be contacted.  

More information on Gescan:  

Website: www.Gescan.com  
Twitter: @gescanwest  
Facebook: Gescan Canada  
LinkedIn: Gescan  
YouTube: GescanTV