Marketing Specialist

About Us:

With over 60 years of industry experience, Gescan has 29 branches located across Western Canada. At Gescan, we leverage our strong global resource base, our local expertise, and our family-oriented values to deliver the best service to our customers and suppliers.

We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees. In Canada, we are represented by 6 locally managed electrical and industrial distributors and have over 110 locations with coverage in 9 provinces.

To explore and learn more about Sonepar opportunities, please visit www.career.sonepar.com

What’s In It For You?

• You will be joining a market leader with over 40 years of experience to help you elevate your potential.
• You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
• A chance to get involved in the forever growing electrical industry.
• We house the largest inventory to better service our customers and deliver on sales commitments.
• An opportunity for career development across many business departments within our organization.

Scope of the Position

Reporting to the Marketing Director, the Marketing Specialist (Events & Experiential Marketing), is a highly organized and detail-oriented professional with a passion for creating impactful experiences. You bring strong project management skills and the ability to execute events that strengthen customer relationships, elevate brand presence and support business growth.

In this role, you will lead the planning and execution of corporate events, trade shows, customer activations, charity fundraising events and internal initiatives. As a Marketing Specialist, you will collaborate closely with our sales teams and supplier partners to ensure events are strategically aligned with business objectives and executed to the highest standard.

You thrive in a fast-paced environment, enjoy working cross-functionally, and are committed to delivering exceptional experiences from concept through to execution.

Key Responsibilities

• Plan and execute a portfolio of events by organizing all aspects from conception to completion, including defining goals, timelines, budgets, logistics, and post-event evaluation
• Manage event registration platforms and attendee communications
• Collaborate with supplier partners on sponsorships, participation, and co-branded activations
• Develop and execute event marketing plans, including promotional campaigns and content (invitations, signage, post-event communications)
• Manage event budgets and ensure cost-effective execution
• Measure event success through attendance, engagement, and sales impact, and provide insights and recommendations
• Build and maintain strong relationships with vendors and event partners
• Identify opportunities to enhance the attendee experience and improve event processes
• Stay current on industry trends and bring forward new experiential ideas

Requirements:

• 2–4 years of experience in event marketing with a degree or diploma in event planning, marketing, or a related field
• Strong project management and organizational skills with the ability to manage multiple events simultaneously
• Excellent communication and stakeholder management skills
• Experience with event platforms is an asset
• Passion for delivering exceptional experiences that reflect brand values
• Highly organized, proactive, and solutions-oriented with strong attention to detail
• Collaborative team player with a customer-first mindset and ability to adapt to changing priorities
• Proficiency in Microsoft Office

Benefits & Perks

We offer a competitive salary, plus a full set of benefits, including:

• Benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
• Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
• Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

Social Media:

Website: www.Gescan.com

Twitter: @gescanwest

Facebook: Gescan Canada

LinkedIn: Gescan

YouTube: GescanTV

Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos.  

Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market.

This commitment is tangible in our detailed Global CSR report, to learn more please visit  https://www.sonepar.com/en/commitments/sustainability.

Sonepar has been recognized as a Diversity Leader by the Financial Times’ 2024 Diversity Leaders ranking and was awarded GEEIS Certification in 2022.  We are proud to be an equal opportunity employer, welcoming submissions from all candidates.  We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it’s essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply.

For more information about our Inclusion and Diversity initiatives, please visit  https://www.sonepar.com/en/commitments/diversity-and-inclusion.

Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.

Next steps:

We are interested in knowing more about you. Start an exciting new career and enjoy a number of benefits by applying online. While we are very grateful for your interest in joining the team, only those selected for an interview will be contacted.