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Marketing Specialist

Date: May 20, 2022

Location: Calgary, AB, CA, T2Z 3X2

Company: Sonepar

With over 60 years of industry experience, Gescan has 26 branches located across Western Canada. Gescan is a proud member of the Sonepar Canada family, one of the largest B-to-B electrical distribution networks in the world. Sonepar Canada has over 1900 employees working out of 114 offices between the unique brands. At Gescan, we leverage our strong global resource base, our local expertise, and our family-oriented values to deliver the best service to our customers and suppliers.


Why Join Us?  


  • You will be joining a market leader with over 40 years of experience to help you elevate your potential.  
  • You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.  
  • We house the largest inventory to better service our customers and deliver on sales commitments.  


Scope of the Position

The Marketing and Creative Specialist works with a multifunctional team of designers, writers, videographers, photographers and developers, to create innovative and usable solutions that satisfy needs spanning ecommerce, digital storytelling, mobile, and in-store experiences.


Major Responsibilities


  • Implementing strategic social media programs & tracking/reporting on the effectiveness of programs as it relates to revenue generation.
  • Developing and managing website content, creating posting material, targeting & attracting thought leaders to campaigns & media postings.
  • Ecommerce - establishing POS & online platforms to attract business customers & corporate buyers.
  • Creating/Directing promotional material campaigns (POS, Video, HTML, Print and Posters) to generate sales/awareness throughout the company and sales territory.
  • Analyze and evaluate the effectiveness of marketing, methods, costs, and results – Management of external vendors.
  • Follow creative direction and client brand guidelines, establish design patterns and extensions.
  • Create multiple design concepts from creative brief.
  • Other duties as required.


Education & Training


  • Post secondary education with a specialization in Marketing or Design
  • Strong Microsoft Office skills
  • Previous experience with Adobe CS suite
  • Expertise in visual design, and interaction design.



  • 5-7 years experience in a similar role
  • Previous marketing experience and experience in 3-4 areas (specialization in ecommerce, strategic social media, SEO or B2B) marketing & creative team leadership is a must


Benefits & Perks


  • We offer a competitive salary, plus a full set of benefits, including:
  • Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
  • Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
  • Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

We are interested in knowing you more. Start an exciting new career and enjoy a number of employee benefits by applying online. Gescan is very thankful for your interest in joining the team, only individuals selected for interview will be contacted. 


More information on Gescan:  

Twitter: @gescanwest  
Facebook: Gescan Canada  
LinkedIn: Gescan  
YouTube: GescanTV   

Sonepar is committed to providing a safe environment for our employees, customers, and the communities we serve. We believe the COVID vaccination adds a layer of protection that complements the extensive and necessary health and safety protocols that we have taken to date. In order to be considered for employment at any Sonepar location you must be fully vaccinated against COVID-19.