Marketing Specialist

Date: May 23, 2023

Location: Calgary, AB, CA, T2Z 3X2

Company: Sonepar

About Us:


With over 60 years of industry experience, Gescan has 26 branches located across Western Canada. At Gescan, we leverage our strong global resource base, our local expertise, and our family-oriented values to deliver the best service to our customers and suppliers.


We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees. In Canada, we are represented by 7 locally managed electrical and industrial distributors and have over 110 locations with coverage in 9 provinces.


To explore and learn more about Sonepar opportunities, please visit


What’s In It For You?


  • You will be joining a market leader with over 40 years of experience to help you elevate your potential.
  • You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
  • A chance to get involved in the forever growing electrical industry.
  • We house the largest inventory to better service our customers and deliver on sales commitments.
  • An opportunity for career development across many business departments within our organization.


Scope of the Position

The Marketing and Creative Specialist works with a multifunctional team of designers, writers, videographers, photographers and developers, to create innovative and usable solutions that satisfy needs spanning ecommerce, digital storytelling, mobile, and in-store experiences.


Major Responsibilities


  • Implementing strategic social media programs & tracking/reporting on the effectiveness of programs as it relates to revenue generation.
  • Developing and managing website content, creating posting material, targeting & attracting thought leaders to campaigns & media postings.
  • Ecommerce - establishing POS & online platforms to attract business customers & corporate buyers.
  • Creating/Directing promotional material campaigns (POS, Video, HTML, Print and Posters) to generate sales/awareness throughout the company and sales territory.
  • Analyze and evaluate the effectiveness of marketing, methods, costs, and results – Management of external vendors.
  • Follow creative direction and client brand guidelines, establish design patterns and extensions.
  • Create multiple design concepts from creative brief.
  • Other duties as required.


Education & Training


  • Post secondary education with a specialization in Marketing or Design
  • Strong Microsoft Office skills
  • Previous experience with Adobe CS suite
  • Expertise in visual design, and interaction design.



  • 5-7 years experience in a similar role
  • Previous marketing experience and experience in 3-4 areas (specialization in ecommerce, strategic social media, SEO or B2B) marketing & creative team leadership is a must


Benefits & Perks


  • We offer a competitive salary, plus a full set of benefits, including:
  • Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
  • Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
  • Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.


Social Media:


Twitter: @gescanwest

Facebook: Gescan Canada

LinkedIn: Gescan

YouTube: GescanTV


Next Steps:

We are interested in knowing you more. Start an exciting new career and enjoy a number of employee benefits by applying online. We are very thankful for your interest in joining the team, however only individuals selected for interview will be contacted.

Sonepar is an equal opportunity employer and welcomes submissions from all candidates.