Share this Job

Regional Director

Date: Jun 20, 2022

Location: Edmonton, AB, CA, T5V 1V1

Company: Sonepar

With over 60 years of industry experience, Gescan has 26 branches located across Western Canada. Gescan is a proud member of the Sonepar Canada family, one of the largest B-to-B electrical distribution networks in the world. Sonepar Canada has over 1900 employees working out of 114 offices between the unique brands. At Gescan, we leverage our strong global resource base, our local expertise, and our family-oriented values to deliver the best service to our customers and suppliers.


Why Join Us?  


  • You will be joining a market leader with over 40 years of experience to help you elevate your potential.  
  • You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.  
  • We house the largest inventory to better service our customers and deliver on sales commitments.  


Scope of the Position

Responsible for leading the sales function and Branch Managers within specified region and achieving determined annual sales and margin objectives, while achieving bottom line profitability. Managing and encuraging optimal performance of all direct reports, including training


Major Responsibilities


  • Promote and embody the Vision, Mission and Values of the Company
  • Assist with the development and implementation of strategic sales and branch budget plans to accommodate corporate goals.
  • Translate strategic direction into specific objectives for sales channels and alliances.
  • Direct sales forecasting activities and set performance goals accordingly.
  • Advise dealers, distributors, and clients concerning sales techniques.
  • Review and oversee assigned sales territories for Sales Managers and Sales Representatives
  • Assist with the product simplification and standardization process in order to eliminate unprofitable items from sales line.
  • Represent the Company at trade association meetings to promote the Company.
  • Deliver sales presentations to key clients in coordination with sales representatives.
  • Meet with key clients, assist sales representative with maintaining relationships and negotiating and closing deals.
  • Prepare periodic sales reports showing sales volume, potential sales, and areas of proposed client base expansion.
  • Aid President with revenue projections, reporting, budgeting and forecasting for assigned region
  • Review the daily activities and financial statements vs. objectives and take steps to ensure appropriate measures are taken to correct unsatisfactory results
  • Manage branch resources within target productivity and efficiency benchmarks
  • Resolve day to day personnel issues where management decisions are required.
  • Other duties as assigned.

Education & Training


  • High School Diploma required.
  • College/University Diploma required (Business related, preferred).
  • Courses in Sales/Marketing an asset.
  • Industry knowledge/experience required.
  • Knowledge of Microsoft Office required.



  • Minimum 7-10 years of related experience within distribution
  • Minimum 3-5 years previous management experience


Benefits & Perks


  • We offer a competitive salary, plus a full set of benefits, including:
  • Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
  • Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
  • Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

We are interested in knowing you more. Start an exciting new career and enjoy a number of employee benefits by applying online. Gescan is very thankful for your interest in joining the team, only individuals selected for interview will be contacted.  


More information on Gescan:  

Twitter: @gescanwest  
Facebook: Gescan Canada  
LinkedIn: Gescan  
YouTube: GescanTV   

Sonepar is committed to providing a safe environment for our employees, customers, and the communities we serve. We believe the COVID vaccination adds a layer of protection that complements the extensive and necessary health and safety protocols that we have taken to date. In order to be considered for employment at any Sonepar location you must be fully vaccinated against COVID-19.