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Regional Sales Manager

Date: May 18, 2022

Location: Edmonton, AB, CA, T5S 2V6

Company: Sonepar

Texcan provides customers with high quality wire and cable products at the best value possible. As one of Canada’s largest distributor for over 40 years, we have built a reputation for going to great lengths for our customers. We supply solutions for a variety of different markets in residential, commercial, industrial and emerging green markets such as wind farms, solar energy, hydroelectric, water and waste treatments.  


We are a member of the Sonepar Group, the world’s largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees.  


Why Join Us?  

  • You will be joining a market leader with over 40 years of experience to help you elevate your potential.  
  • You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.  
  • Be part of an ISO certified company with a strong a quality assurance program and new technologies which help you perform at your best.  
  • Attractive compensation with benefits and “other perks” such as tuition reimbursement.  
  • Employee Referral provides the opportunity to earn more while you work by referring one of the best you know.  
  • In-depth process and product training provided by a mentored approach, product knowledge sessions hosted by the Product Manager and lunch and learn meetings.  
  • We house the largest inventory to better service our customers and deliver on sales commitments.  



Major Responsibilities: 

  • Promote and embody the Vision, Mission and Values of the Company.
  • Assist with the development and implementation of strategic sales and branch budget plans to accommodate corporate goals.
  • Translate strategic direction into specific objectives for sales channels and alliances. 
  • Direct sales forecasting activities and set performance goals accordingly.
  • Advise dealers, distributors, and clients concerning sales techniques.
  • Review and oversee assigned sales territories for Sales Managers and/or Branch Manager.
  • Assist with the product simplification and standardization process in order to eliminate unprofitable items from sales line.
  • Represent the Company at trade association meetings to promote the Company.
  • Deliver sales presentations to key clients in coordination with sales representatives.
  • Meet with key clients, assist sales representative with maintaining relationships and negotiating and closing deals.
  •  Foster relationships with senior stakeholder’s and key accounts, essential for securing ongoing business transactions.
  • Prepare periodic sales reports showing sales volume, potential sales, and areas of proposed client base expansion.
  • Coordinate or conduct customer sales meetings, product knowledge training sessions to educate customer base on products and market targets.
  • Aid President with revenue projections, reporting, budgeting and forecasting for assigned region.
  • Review the daily activities and financial statements vs. objectives and take steps to ensure appropriate measures are taken to correct unsatisfactory results.
  • Manage branch resources within target productivity and efficiency benchmarks.
  • Resolve day to day personnel issues where management decisions are required.
  • Other duties as assigned.



  • A minimum of 5 -7 year of business development experience.
  • Proven previous experience with liaisoning with owners, senior representative and customers.
  • Proven successful negotiations from small contracts to large multimillion-dollar agreements.
  • Previous management experience required.
  • Previous sales experience. Specifically, with industrial and commercial products would be an asset.
  • Industry related experience would be preferred.
  • Knowledge of Microsoft Office (i.e. Word, Powerpoint and Excel) is required.
  • CRM experience preferred.

We are interested in knowing more about you! Start an exciting career and enjoy a number of employee benefits by applying online. Texcan thanks all applicants, only those individuals selected for an interview will be contacted.  


To explore and learn more about Texcan, please visit  


Watch our employee videos on our new careers page: 


Visit our other social media sites:  

Twitter: @TexcanCanada  






Sonepar is committed to providing a safe environment for our employees, customers, and the communities we serve. We believe the COVID vaccination adds a layer of protection that complements the extensive and necessary health and safety protocols that we have taken to date. In order to be considered for employment at any Sonepar location you must be fully vaccinated against COVID-19.