Datacom | Telecom Outside Sales Representative

Req ID:  47903
Date:  Oct 14, 2026
Location: 

Ft Worth, TX, US, 76102

Company:  Sonepar
Brand:  Crawford

There’s a Place for You at Crawford Electric Supply.

 

A career at Crawford Electric Supply is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Crawford Electric Supply offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

 

Being “Powered by Difference” means we respect and value diverse perspectives. Crawford Electric Supply we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career. 

 

It’s time to energize your future!  Don’t miss out on this electrifying opportunity – apply today! Stay connected with us – follow our journey, job openings, and latest news on LinkedIn and Facebook.

 

Position:

Datacom | Telecom Outside Sales Representative

Location:

DFW Market

 

About Crawford:

 

If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it’s time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers. Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, “Whatever it Takes!”  through our mindset competencies below:

 

Adapt: Effectively embrace new situation and people

Dare: Appropriately challenge the status quo

Learn: Learn from others, from mistakes, and self-improve

 

Responsibilities

 

  • Develop and execute a contractor-focused territory plan for Dallas, Fort Worth, and surrounding DFW communities.
  • Build a targeted account list, segment opportunities, and maintain a disciplined call cadence across assigned contractors.
  • Prospect through outbound calls, jobsite visits, customer office visits, industry events, networking, and manufacturer referrals.
  • Identify active and upcoming projects early enough to support specifications, bills of material, pricing, and procurement planning.
  • Maintain a consistent field presence with estimators, project managers, owners, purchasing teams, foremen, and operations leaders.
  • Own and grow a portfolio of datacom and telecom contractor accounts while opening new accounts in the DFW market.
  • Lead consultative sales conversations around project scope, material requirements, lead times, alternates, and delivery needs.
  • Coordinate project quotations, bid follow-up, stock-and-release programs, kitting, staging, and scheduled deliveries.
  • Expand wallet share by introducing complementary copper, fiber, pathway, rack, grounding, cable management, and connectivity solutions.
  • Use CRM and pipeline tools to document activity, track opportunities, maintain forecasts, and drive timely follow-up.
  • Copper structured cabling, including Cat5e, Cat6, and Cat6A cable, connectivity, patch panels, jacks, faceplates, and accessories.
  • Fiber optic infrastructure, including single-mode and multimode cable, enclosures, panels, cassettes, pigtails, patch cords, and splice accessories.
  • Racks, cabinets, ladder rack, runway, vertical and horizontal cable management, grounding, and rack accessories.
  • Outside plant and broadband materials, including fiber cable, closures, terminals, handholes, pedestals, pathway, and associated hardware.
  • Project support solutions such as BOM validation, approved substitutions, product availability planning, kitting, and delivery coordination.
  • Partner with inside sales, branch operations, pricing, inventory, credit, and logistics teams to deliver a reliable customer experience.
  • Coordinate with manufacturer representatives and product specialists for joint sales calls, demonstrations, training, and project support.
  • Provide market intelligence and voice-of-the-customer feedback to guide local stocking, pricing, vendor, and promotional decisions.
  • Escalate technical or application questions to the appropriate specialist while remaining accountable for communication and follow-through.

 

Qualifications

 

  • B2B outside sales experience in datacom, telecom, low-voltage, electrical distribution, network infrastructure, or a closely related market.
  • Proven ability to prospect, develop relationships, manage a territory, and close project-based sales opportunities.
  • Working knowledge of structured cabling and fiber optic systems, applications, and contractor buying processes.
  • Excellent communication, negotiation, organization, and follow-through skills.
  • Valid driver’s license and ability to travel regularly throughout the DFW market.
  • Established relationships with DFW datacom, telecom, structured cabling, fiber, low-voltage, ISP, or data center contractors.
  • Distribution experience and familiarity with project quotations, inventory, fulfillment, and margin management.
  • CRM proficiency and manufacturer or industry training, including BICSI-related education.

 

 

What We Offer You

 

We offer great family-friendly benefits to full-time associates:

  • Healthcare plans
  • Dental & vision
  • Paid time off
  • Paid parental leave
  • 401(k) retirement savings with company match
  • Professional and personal development programs
  • Opportunity to become a shareholder
  • Employer-paid short- and long-term disability
  • Employer-paid life insurance for spouse and dependents
  • Robust wellness program
  • Gym reimbursement
  • Employee Assistance Program (EAP)

 

We’re proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

 

Ready to join the fun? Apply today and become part of the Crawford Crew – where we work hard, laugh often, and always have a spark to share! 

 

Equal Employment Opportunity Statement 

 

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.

 

Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843-745-2420 or email recruiting@sonepar-us.com.

 

EEO is the Law

 

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

 

Pay Transparency Non-Discrimination Provision

 

Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

LI-EV

Recruiter Name: 


Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas