Assistant Manager - Pricing

Req ID:  29230
Date:  May 7, 2024

Gurgaon, HR, IN, 122004



Sonepar Group (€23 billion in sales) is an independent family-owned company with global market leadership in B-to-B distribution of electrical products, solutions and related services.

Sonepar in India, Formerly known as ESK India was founded in 2009, a Leader in B2B Electrical Distribution of electrical equipment, technical services, and related solutions for Telecom, Industrial Automation, Integrated Supply, Networking Solution, Renewable Energy, Lighting, Power Distribution, Cabling Solution, Safety Tools, and Engineering Supplies primarily focused on Industrial & Commercial markets. Keeping Customers at the heart of our business approach, we understand their unique needs and design perfect solutions in achieving our goal to be a customer-centric organization.

Over the years we have built an extensive network of trusted partners who support us in offering a comprehensive line of innovative and durable products which are backed by our powerful logistics, comprising of numerous warehouses and offices Pan India. Our product specialists & engineers provide an exemplary experience to our customers by offering them a wide range of products with competitive prices, training, and customized solutions. We are proud to be certified as “Great Place To Work” which makes us the “Employer of Choice” for Candidates across various Industries.



We are seeking a dynamic and results-oriented Pricing Asst. Manager to join our team and play a key role in setting and managing pricing strategies for our industrial automation products distributed across [North & East India]. You will be responsible for analysing market trends, competitor pricing, and customer needs to develop pricing models that optimize profitability and drive sales growth.



  • Develop and implement pricing strategies for the Industrial Automation product portfolio, considering cost, market dynamics, customer segmentation, and competitor analysis.
  • Conduct competitor pricing analysis and identify opportunities for differentiation and competitive advantage.
  • Analyse customer data and behaviour to understand customer value perceptions and willingness to pay.
  • Set and manage product prices, discounts, and promotions in line with corporate objectives and market conditions.
  • Develop and maintain strong relationships with Rockwell, including key decision-makers in the pricing department.
  • Negotiate favourable pricing agreements with Rockwell that achieve profitability goals for the distribution model while ensuring competitive pricing for customers.
  • Stay informed about the pricing strategies and policies of Rockwell and anticipate changes that may impact the distribution model's pricing.
  • Stay up-to-date on industry trends and new pricing models relevant to the industrial automation sector.
  • Collaborate with internal teams (Sales, Finance, Operations) to develop and present compelling arguments for desired pricing agreements with the Rockwell.

Develop Rate Contract for Major Customers.




  • Cost reduction from negotiated OEM pricing.
  • Profitability Improvement (Bottom line enhancement)
  • Sales Growth- Increased sales volume/revenue
  • Improved customer satisfaction with pricing
  • Time to close pricing negotiations with parent OEMs.
  • Improvement in pricing data analysis and reporting capabilities.
  • Development and implementation of new pricing tools and processes.


Technical Skills

  • Experience with industrial automation products and the distribution model preferred.
  • Proficient in Microsoft Office Suite and data analysis tools.

Pricing Software and Tools


Behavioural Skills

  • Effective communication & email writing skills
  • Strong understanding of value-based pricing principles and methodologies.
  • Excellent analytical and problem-solving skills.
  • Ability to work independently and as part of a team.
  • Strong understanding of market research and competitor analysis techniques.
  • Negotiation skills

Experience with industrial automation products and the distribution model preferred.


Language Skills

  • English
  • Hindi




Qualifications - B.Sc/ B.Tech/ M.Sc/ MBA/M.Tech

Experience 3-4 years of relevant experience in Inside Sales for Automation Solution /Minimum of 3-4 years of experience in B2B pricing, preferably in the industrial automation or distribution industry.




Location- Gurgaon

Travel – Gurgaon and Kolkata


We are interested in knowing you more. Start an exciting new career and enjoy many employee benefits by applying online.

Sonepar India is thankful for your interest in joining the team, only individuals selected for interview will be contacted.   

More information on Sonepar India: