Social Media and Content Specialist

Position:

Social Media and Content Specialist

Location:

Houston, TX

About Crawford:

If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it’s time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers. Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, “Whatever it Takes!”  through our mindset competencies below:

Adapt: Effectively embrace new situation and people

Dare: Appropriately challenge the status quo

Learn: Learn from others, from mistakes, and self-improve

Responsibilities

Crawford is looking for a Social Media and Content Specialist to join our Marketing Team. This role is perfect for a creative storyteller who understands how to turn business needs into clear, useful content people want to read.

The ideal candidate is equal parts creator, strategist, and community builder, someone who can produce high‑quality content, manage social channels, and support brand initiatives across the organization.

Essential Responsibilities

Social Media Management

• Develop and execute the social media content calendar across all platforms

• Create engaging posts, stories, and short‑form videos aligned to brand voice
• Monitor performance, engagement, and audience growth
• Respond to comments and messages in coordination with internal teams
• Partner with the marketing team on messaging and campaigns

Content Creation

• Produce high‑quality graphics, visuals, and short videos for digital channels

• Write clear, compelling copy for social, email, landing pages, and internal communications
• Support creation of flyers, line cards, event materials, and promotional assets
• Maintain and evolve brand templates, including PowerPoint and letterhead

Campaign and Event Support

• Collaborate with the marketing team to support multi-channel campaigns
• Create content for events including grand openings, counter days, customer training, and selling events
• Attend select events to capture content (photos, videos, interviews) for use on social and digital channels

Report and Optimization

• Track and report on social media performance and content engagement

• Provide insights and recommendations to improve reach, engagement, and conversions
• Support monthly and quarterly marketing reporting
• Provide general support to the marketing department by assisting with additional projects and responsibilities as needed

Qualifications

 Preferred Skills/Qualifications

• 2–4 years of experience in social media, content creation, or digital marketing
• Strong writing and storytelling skills with a portfolio of content samples
• Proficiency in graphic design tools (Canva, Adobe Creative Suite, or similar)
• Experience with social media scheduling and analytics platforms
• Strong understanding of digital content trends, formats, and best practices
• Excellent organizational and project management skills
• Ability to work cross‑functionally and manage multiple deadlines
• Familiarity with the electrical distribution industry is a plus

Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification.  They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.  All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer