Sales Leader

Req ID: 49238

Date: Jul 13, 2026

Location:

Irving, TX, US, 75038

Company: Sonepar

Brand: Crawford

There’s a Place for You at Crawford Electric Supply.

A career at Crawford Electric Supply is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Crawford Electric Supply offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being “Powered by Difference” means we respect and value diverse perspectives. Crawford Electric Supply we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

It’s time to energize your future! Don’t miss out on this electrifying opportunity – apply today! Stay connected with us – follow our journey, job openings, and latest news on LinkedIn and Facebook.

Position:	Sales Leader (Regional, Area, Local)
Location:	RDC/Branch

About Crawford:

If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it’s time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers. Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, “Whatever it Takes!” through our mindset competencies below:

Adapt: Effectively embrace new situation and people	Dare: Appropriately challenge the status quo	Learn: Learn from others, from mistakes, and self-improve

Responsibilities

Set Sales Strategy- Determine direction and scope for the sales force to compete successfully in the market, meet needs of customers, gain advantage over competitors, and exploit or create new opportunities.
Execute Sales Strategy -Implement sales strategy through selecting, training, motivating and supporting the sales force, setting sales revenue targets, sales revenue forecasts and sales plans.
Sales Management- Manage the productivity of the sales force, set expectations, monitor and evaluate sales performance, motivate and mentor sales associates and develop the sales team.
Drive Solutions Sales- Work with Solutions Director and team to drive solution sales in area of digital, Gear, Lighting, Tools and Safety, Prefab, Mod Shop and secure our position as the electrical distributor of choice.
Achieve Financial Goals - Continually monitor area financial activities in order to guide and direct others to meet their goals, objectives and priorities.
Administrative - Carry out responsibilities and daily activities related to reporting and analytics for sales performance and management.
Employee Development- Encourage associates to acquire new or advanced skills, knowledge and viewpoints by providing learning opportunities and avenues where such new ideas can be applied.
Performance Management- Add value to the organization by promoting improved job performance of our Sales Associates.
Drive for Results- Demonstrate concern for achieving or surpassing results against an internal or external standard of excellence. Display passion for improving the delivery of services with a commitment to continuous improvement.
Professionalism- Think carefully about the likely effects on others by one's words, actions, appearance and mode of behavior. Select the words or actions most likely to have the desired effect on the individual or group in question.

Qualifications

Experience in Sales (Electrical Industry preferred)
Displayed Leadership roles effectively motivating, delegating, and communicating vision to
Ability to create and execute Sales Strategy and communicate effectively

Environment

Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer

Bachelor’s Degree /experience in lieu of degree, 2-5 years’ experience in Sales/Sales Management
Proficiency with Microsoft Office software (Word, Excel, PowerPoint)
Good writing, analytical and problem-solving skills.

Crawford is a subsidiary of Sonepar USA.

What We Offer You

We offer great family-friendly benefits to full-time associates:

Healthcare plans
Dental & vision
Paid time off
Paid parental leave
401(k) retirement savings with company match
Professional and personal development programs

Opportunity to become a shareholder
Employer-paid short- and long-term disability
Employer-paid life insurance for spouse and dependents
Robust wellness program
Gym reimbursement
Employee Assistance Program (EAP)

We’re proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Ready to join the fun? Apply today and become part of the Crawford Crew – where we work hard, laugh often, and always have a spark to share!

Equal Employment Opportunity Statement

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.

Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843-745-2420 or email recruiting@sonepar-us.com.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision

Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

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