Application Engineer - Rockwell & Digitization

Date: May 20, 2023

Location: Kolkata, WB, IN, 700160

Company: Sonepar


Sonepar Group (€23 billion in sales) is an independent family-owned company with global market leadership in B-to-B distribution of electrical products, solutions and related services.

Sonepar in India, Formerly known as ESK India was founded in 2009, a Leader in B2B Electrical Distribution of electrical equipment, technical services, and related solutions for Telecom, Industrial Automation, Integrated Supply, Networking Solution, Renewable Energy, Lighting, Power Distribution, Cabling Solution, Safety Tools, and Engineering Supplies primarily focused on Industrial & Commercial markets. Keeping Customers at the heart of our business approach, we understand their unique needs and design perfect solutions in achieving our goal to be a customer-centric organization.

Over the years we have built an extensive network of trusted partners who support us in offering a comprehensive line of innovative and durable products which are backed by our powerful logistics, comprising of numerous warehouses and offices Pan India. Our product specialists & engineers provide an exemplary experience to our customers by offering them a wide range of products with competitive prices, training, and customized solutions. We are proud to be certified as “Great Place To Work” which makes us the “Employer of Choice” for Candidates across various Industries.




This position supports the Asst. Manager – Business Development in Kolkata and is responsible for developing Rockwell Automation products along with Digital Transformation Software Solutions business in Eastern region of India.




External Communication

  • Be the Sonepar Front line business development force for effective communication with Customers for all product portfolio on Rockwell Products and IIOT application strategies.
  • Plan & execute the marketing activities across assigned customers with close-coordination with Partners‘ sales team & internal sales team.
  • Prepare custom, detailed solution presentations based on the findings and understanding of the customers’ business requirements.
  • Deliver product solution demonstrations in support of the sales process.
  • Active enagement with Partners (Rockwell/PTC) for opportunity specific discussion, update, plan for joint activities.
  • Discussion on active opprotunities with Partners‘ sales team & internal sales team at regular intervals.


Internal Communication

  • Provide close support to Sales in the form of product selection assistance & validation.
  • Coordination of proposal workflow.
  • Sharing knowledge to sales team on new products & solutions in support of sales activities and strategies.





  • PLC/DCS/VFD/SCADA/Vibration (preferably on Rockwell Automation)
  • Industry 4.0 – IIOT platform, Cloud Computing, Augmented Reality, AI/ML.
  • Effective Communication/Quick Problem Solving
  • Analytical Thinking/ Cross-Function Co-ordination.
  • Must be proactive and should possess high sense of responsibility.
  • Must have capabilities to explore new technology / application area.
  • Ability to uncover, understand and capture business and technical requirements.





  • Bachelor’s Degree in Electrical/Instrumentation/Electronics or Masters‘ Degree in Business Administration or related field.
  • Overall 6-8 years of experience in Industrial Automation & Software with Minimum 3 years hands-on experience on Rockwell along with Industry 4.0, IIOT platform & Augmented Reality environment.
  • Fluent in both written and spoken English.





  • The role is based in Kolkata.
  • Willing to travel more than 50% of time within Eastern & NE Part of India.




Internal Relations:

  • Field Sales Team
  • Pricing Team


External Relations:

  • Rockwell
  • PTC
  • Passionate Solver Technologies


We are interested in knowing you more. Start an exciting new career and enjoy many employee benefits by applying online.

Sonepar India is thankful for your interest in joining the team, only individuals selected for interview will be contacted.   

More information on Sonepar India: