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Technical Sales Representative

Date: Jun 16, 2022

Location: Milton, ON, CA, L9T 5V7

Company: Sonepar

Sonepar Canada is an independent family-owned company with global market leadership in the business-to-business distribution of electrical, industrial and safety products and related solutions. We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. In Canada, we are represented by 7 locally managed electrical and industrial distributors and have over 114 locations with coverage in all 9 provinces.


To explore and learn more about Sonepar Canada, please visit


This position is responsible for maintaining, initiating and implementing business growth for automation/electrical products within the assigned geographic area. Actively drive the sales development in the district.


  • Serving as the lead technical salesperson for primary assigned products, sales planning, product launches, and market analysis.
  • Developing personal, technical and commercial competencies to be viewed as the market leader in the assigned markets
  • Developing and implementing sales strategies applicable to assigned products in conjunction with the Automation Manager/Branch Manager to achieve GM$ and market share objectives Selling of assigned product solutions to their accounts.
  • Articulating hardware and software product solution strategies (commercial, product and technology).
  • Identifying potential competitive target accounts to develop and implement account conversion plans 25% of your time.
  • Pricing negotiations, making sales calls, presentations and demonstrations (conducting technical seminars)
  • Executing of Automation solution based launches and commercial programs
  • Staying current with technology in order to be recognized as an applications expert and a leader in the sale of assigned products
  • Must plan, co-ordinate and report all activities generated in their region


Qualification and experience required:


  • High School Diploma required.
  • University/College Diploma preferred; Technical Diploma an asset.
  • Vendor Certified Training on specific products
  • Electrical/Electronic Technologist, CET or eligible for certification.
  • Product knowledge/application experience in Motion, PLC, VFD, OIT, SCADA, RFID/Barcode solutions.
  • Knowledge of Microsoft Office required.
  • 2-5 years related experience required.
  • Industry experience preferred.

Benefits & Perks

  • We offer a competitive salary, plus a full set of benefits, including:
  • Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
  • Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
  • Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.


We are interested in knowing you more. Start an exciting new career and enjoy many employee benefits by applying online. Sonepar Canada is thankful for your interest in joining the team, only individuals selected for interview will be contacted.    


More information on Sonepar Canada:



Twitter: @soneparcanada  



Check out Sonepar Canada on Facebook!      


Sonepar is committed to providing a safe environment for our employees, customers, and the communities we serve. We believe the COVID vaccination adds a layer of protection that complements the extensive and necessary health and safety protocols that we have taken to date. In order to be considered for employment at any Sonepar location you must be fully vaccinated against COVID-19.