TFS Specialist

Req ID: 47328

Date: May 1, 2026

Location:

Oklahoma City, OK, US, 73179

Company: Sonepar

Brand: Crawford

There’s a Place for You at Crawford Electric Supply.

A career at Crawford Electric Supply is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Crawford Electric Supply offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being “Powered by Difference” means we respect and value diverse perspectives. Crawford Electric Supply we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

It’s time to energize your future! Don’t miss out on this electrifying opportunity – apply today! Stay connected with us – follow our journey, job openings, and latest news on LinkedIn and Facebook.

Position:	TFS Specialist
Location:	Oklahoma City, OK

About Crawford:

If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it’s time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers. Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture

P

of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, “Whatever it Takes!” through our mindset competencies below:

Adapt: Effectively embrace new situations and people

Dare: Appropriately challenge the status quo

Learn: Learn from others, from mistakes, and self-improve

The role of the TFS Specialist is to develop product & sales strategy, leading cross functional teams and hands-on selling & marketing of Tools, Fastener and Safety (TFS) solutions to end user contractors and industrial customers. Engage associates across Crawford Electric to stock, promote and sell TFS is critical to the success of the program and this role.

Responsibilities

Be THE authority on product and application knowledge for TFS products - for Crawford Electric associates and customers
Lead TFS outside sales efforts -

Personally leading efforts to convert existing Large Crawford Electric customers to also buy TFS from Crawford Electric; includes quoting larger potential orders
Sales and account planning by branch; Both personally and with vendors, engage branch management and outside sales to convert existing Crawford Electric customers, including extensive joint sales calls.

Set up processes for the branch to support TFS needs of their customers

Develop and execute product and pricing strategy, including inventory management strategy
Become primary point of contact for TFS vendors to:

Develop product strategy (along with purchasing) for TFS products to be stocked at DC vs. branches
Drive branch-level engagement between the vendor and branch leadership and inside/outside sales to convert existing Crawford Electric customers to TFS products and drive over-the-counter sales through effective merchandising
Introducing new products to internal and external customers
Plan and execute training for internal and external customers, especially related to safety and new products

Support marketing with quarterly and/or vendor specific promotions with suggestions of product and promotion types
Engage and share best practices with TFS specialists across Sonepar

Qualifications

Bachelor’s degree preferred
2-5 years in the Electrical Distribution industry
2-5 years of experience in a sales role
People Management
Electrical product knowledge preferred

Additional Requirements

Ability to travel 40% of the time, sometimes overnight
Must have proven track record of selling Tools, Fasteners and Safety to medium/ large contractors;
Ability to understand customer needs to present and deliver solutions (products and services);

Understand the balance between product/brands to the market with inventory / operational requirements
Ability to help drive promotions and marketing communication to "pull" demand from customers
Ability to manage merchandising of TFS products in Branches
Ability to work independently
Ability to communicate and present effectively with / to customers, vendors, division leaders, purchasing, marketing, outside/inside sales, customer service reps and account reps in a professional manner
Ability to read and interpret documents such as safety rules, operating and maintenance instructions and procedure manuals.
Must have a valid driver’s license and acceptable motor vehicle record
Must have good analytical and computer skills including mastery of MS Office software

Ability to lift 50 pounds.
Office and warehouse environment.

Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer

Crawford is a subsidiary of Sonepar USA.

What We Offer You

We offer great family-friendly benefits to full-time associates:

Healthcare plans
Dental & vision
Paid time off
Paid parental leave
401(k) retirement savings with company match
Professional and personal development programs

Opportunity to become a shareholder
Employer-paid short- and long-term disability
Employer-paid life insurance for spouse and dependents
Robust wellness program
Gym reimbursement
Employee Assistance Program (EAP)

We’re proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Ready to join the fun? Apply today and become part of the Crawford Crew – where we work hard, laugh often, and always have a spark to share!

Equal Employment Opportunity Statement

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.

Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843-745-2420 or email recruiting@sonepar-us.com.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision

Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

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