Digital Marketing Operations Lead
Paris, FR, 75008
About Sonepar
Sonepar is an independent family-owned company standing as the world leader in B-to-B distribution of electrical equipment, solutions, and services. In 2024, Sonepar achieved sales of €32.5 billion. Present in 40 countries with a dense network of brands, the Group is leading an ambitious transformation to make its customers’ lives easier providing them with an omnichannel experience and sustainable solutions in the building, industry, and energy markets.
Sonepar’s 46 000 associates are committed to accelerating the world’s electrification and driven by a shared Purpose: Powering Progress for Future Generations.
How will you shape our tomorrow
As a Digital Marketing Operations Lead, you play a key operational role at Group level, supporting Sonepar countries in the execution, optimization, and performance management of digital marketing campaigns.
Operating in a highly international and decentralized context, you act as a hands-on expert and enabler, working closely with local digital marketing teams to help them deploy efficient, data-driven campaigns across key channels such as marketing automation, paid search, display, and social advertising.
Your mission is to raise execution quality, performance, and consistency across markets by:
· providing operational expertise and support,
· defining and sharing best practices and guidelines,
· leveraging data and performance analysis to drive continuous improvementThrough your contribution, countries are better equipped to deliver measurable business impact, while benefiting from a strong Group-level operational backbone.
This position is strongly execution- and data-oriented, with a clear focus on business impact, operational excellence, and continuous improvement.
What success looks like
Success in this role is measured through execution excellence, performance improvement, and country enablement.
Typical indicators of success include:
· Improved performance of digital marketing campaigns across countries (ROI, conversion rates, cost efficiency, lead quality, depending on channel and market)
· Consistent use of common KPIs, tracking standards, and reporting frameworks at Group level
· Increased adoption of best practices and guidelines by local teams
· Visible performance optimization actions driven by data analysis and insights
· Positive feedback from countries on the quality of operational support, expertise, and collaboration
· Effective coordination of multi-country campaigns when applicable
You succeed when countries execute faster, better, and more efficiently, while progressively increasing their digital marketing maturity.
The experience you bring
Key hard skills
· Strong expertise in digital performance marketing, including:
o Paid search (Google Ads)
o Display and social advertising
· Solid knowledge of marketing automation and CRM-driven campaigns (Microsoft Dynamics experience is a plus, not mandatory)
· Strong data and performance analysis capabilities:
o Campaign tracking and KPIs
o Google Analytics 4 or equivalent
o Dashboards and reporting tools (e.g. Power BI, Looker, GA)
· Good understanding of tracking, attribution, and measurement fundamentals
· Ability to translate data into clear, actionable recommendations
· Knowledge of B2B markets is not mandatory but would be highly appreciated.
· Experience in retail, ideally within an omnichannel environment, would be a strong asset and would
· Fluent English required; additional languages are a plus
Work Mode & Location
Hybrid (Paris 8ème) : 3 days on site after the probation period
Benefits that await you:
The role - Your daily activities will be interesting, stimulating and varied... No two days are alike!
The organisation - You'll be part of the Sonepar family and share the same values!
The culture - You'll be working in an international environment.
The team - Our dynamic, multidisciplinary, open-minded and talented team is eager to welcome additional skills to continue to meet the challenge.
75% reimbursement of your monthly or annual transport pass.
Swile Ticket restaurant card
Gym exclusively reserved for the company and made available to employees free of charge.
Sustainable mobility package
Health insurance & Welfare
Employee Savings Plan & Profit Sharing Bonus.
Recruitment process
- Phone call with a Talent Aquisition Manager
- Interview with the Hiring manager
- Interview with a peer
- Final HR interview
We are interested in knowing you more. Start an exciting new career and enjoy many employee benefits by applying online. Sonepar HQ is thankful for your interest in joining the team, only individuals selected for interview will be contacted.
We are interested in knowing you more. Start an exciting new career and enjoy many employee benefits by applying online. Sonepar HQ is thankful for your interest in joining the team, only individuals selected for interview will be contacted.
More information on Sonepar:
Website: www.sonepar.com
Twitter: @sonepar
LinkedIn: https://www.linkedin.com/company/sonepar/
Check out Sonepar on Facebook!
To apply, you must use a computer and one of the following browsers: Safari, Chrome, Mozilla Firefox or even EDGE.