Product Marketing & Adoption Specialist

About Sonepar

Sonepar is an independent family-owned company standing as the world leader in B-to-B distribution of electrical equipment, solutions, and services. In 2024, Sonepar achieved sales of €32.5 billion. Present in 40 countries with a dense network of brands, the Group is leading an ambitious transformation to make its customers’ lives easier providing them with an omnichannel experience and sustainable solutions in the building, industry, and energy markets. 

Sonepar’s 46 000 associates are committed to accelerating the world’s electrification and driven by a shared Purpose: Powering Progress for Future Generations.

www.sonepar.com

The Orchestration Business Transformation team deploys Group/Digital Factory solutions, steers continuous improvement (customer satisfaction & business processes), and orchestrates the step‑by‑step transformation of local organizations toward a new target operating model. A transversal Global Change Management Office (CMO) supports these deployments.

Within the CMO, our Product Marketing & Communication capability turns product change into clear, timely, and actionable messages and documentation.

In this role, you will:

• Translate complex updates into concise internal (and selected external) communications that unlock adoption.
• Run Documentation governance, ensuring coverage, quality, and visibility.
• Provide light design support so OpCos can roll out locally with ready‑to‑use, on‑brand assets.

You will partner with the Productization team, Product Managers and Product owners to keep Playbook content accurate, complete, and discoverable, while surfacing blockers early through structured reporting.

Key responsibilities

Editorial & content (primary scope)

• Draft, edit and publish recurrent communication and announcements on several internal channels, consolidating feedback and linking to benefits, activation and prerequisites.
• Identify, create and adapt articles and success stories explaining value through the user journeys.

Documentation governance

• Plan, host and minute Documentation Governance calls: agenda, status collection, decisions, action/owner/deadline tracking.
• Maintain coverage dashboard and monthly reporting: flag missing items from previous PIs and circulate progress to stakeholders per the agreed workflow/RACI.

Design & OpCo enablement (in partnership with the designer)

• Prepare and assemble go-to-market kits (final copy + visuals), adapt templates and support light localization for OpCos usage - ensuring consistency of brand and messages.

What success looks like

• Collaborate with multiple stakeholders across the Spark program to ensure successful deployments. You will act as a facilitator, making sure information is clear, accessible, and aligned with standards.

• Support content owners and contributors (Product Managers, Product Owners, Architects) by providing templates, editorial guidance, and timely reminders to help them deliver content on time (BRNs, feature articles and Playbook entries.
• Assist project teams by embedding documentation governance activities into PI plans: organize governance calls, track status, update dashboards, and produce monthly reports to ensure full coverage of features.

• At least 5 years of experience in marketing/communication, change/adoption preferably within an international environment.
• Excellent writing in English with French proficiency preferred; proven ability to turn technical inputs into benefit led narratives (BRNs, feature articles, Playbook entries).
• Previous experience in a B2B environment is desirable, demonstrating the ability to navigate complex structures and drive alignment.
• Design literacy for assets (Adobe/Figma) and proficiency with Confluence/GitBook and Jira.
• Adaptability and a proactive mindset, able to navigate evolving priorities and provide strong recommendations.
• Team player mindset and proficient in working in an international environment with diverse stakeholders.
• Familiarity with PI/SAFe cadence is appreciated
• Experience with engagement/KPI tracking for communications and kits.

Work Mode & Location

- Hybrid: 3 days in Paris (8ème) after the trial period

Benefits that await you:

The role - Your daily activities will be interesting, stimulating and varied... No two days are alike!

The organisation - You'll be part of the Sonepar family and share the same values!

The culture - You'll be working in an international environment.

The team - Our dynamic, multidisciplinary, open-minded and talented team is eager to welcome additional skills to continue to meet the challenge.

75% reimbursement of your monthly or annual transport pass.

Swile Ticket restaurant card

Gym exclusively reserved for the company and made available to employees free of charge.

Sustainable mobility package

Health insurance & Welfare

Employee Savings Plan & Profit Sharing Bonus.

Recruitment process

• Phone call with a Talent Acquisition
• First interveiw with the Hiring Manager 
• Second interview with hiring manager's manager 
• Final HR interview 

We are interested in knowing you more. Start an exciting new career and enjoy many employee benefits by applying online. Sonepar HQ is thankful for your interest in joining the team, only individuals selected for interview will be contacted.

More information on Sonepar:

Website: www.sonepar.com 

Twitter: @sonepar

LinkedIn: https://www.linkedin.com/company/sonepar/  

Check out Sonepar on Facebook!

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