Marketing Manager

Texcan provides customers with high quality wire and cable products at the best value possible. As one of Canada’s largest distributor for over 45 years, we have built a reputation for going to great lengths for our customers. We supply solutions for a variety of different markets in residential, commercial, industrial and emerging green markets such as wind farms, solar energy, hydroelectric, water and waste treatments.  

We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees. In Canada, we are represented by 6 locally managed electrical and industrial distributors and have over 110 locations with coverage in 9 provinces.

To explore and learn more about Sonepar opportunities, please visit www.career.sonepar.com

What's In It For You?

• You will be joining a market leader with over 40 years of experience to help you elevate your potential.  
• You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.  
• Be part of an ISO certified company with a strong a quality assurance program and new technologies which help you perform at your best.  
• Attractive compensation with benefits and “other perks” such as tuition reimbursement.  
• Employee Referral provides the opportunity to earn more while you work by referring one of the best you know.  
• In-depth process and product training provided by a mentored approach, product knowledge sessions hosted by the Product Manager and lunch and learn meetings.  
• We house the largest inventory to better service our customers and deliver on sales commitments.  

Scope of Position:

The Marketing Manager is responsible for leading Texcan’s marketing strategy, brand development, customer engagement, and lead generation initiatives to support business growth and market awareness. The role oversees digital and traditional marketing programs, internal and external communications, brand management, marketing collateral, sales support materials, promotional campaigns, and proposal support activities. The position works closely with Sales, branches, strategic suppliers, Sonepar Canada, and other stakeholders to strengthen Texcan’s market presence, identify and qualify project opportunities, generate customer leads, and support business development efforts. The Marketing Manager also provides backup support for proposal and bid submission activities, ensuring timely coordination of documentation and customer requirements. In addition, the role provides leadership and development support to the Marketing Specialist and contributes to strategic projects and initiatives across the organization.

Key Responsibilities:

• Build, strengthen, and protect the Texcan brand and value proposition through consistent brand positioning, messaging, and communications across all customer segments.
• Lead Texcan's marketing strategy and execution, including digital marketing, website content, SEO/SEM, online campaigns, and customer engagement initiatives to drive brand awareness, lead generation, customer acquisition, and retention.
• Develop and implement integrated marketing campaigns and promotional programs in partnership with Sales, branches, suppliers, Sonepar Canada, and other key stakeholders.
• Create and oversee marketing, communication, and sales-support materials, including presentations, videos, trade show collateral, flyers, proposals, digital content, and other marketing assets.
• Identify, research, and qualify project opportunities through customer engagement, industry publications, databases, and direct interaction with project stakeholders.
• Maintain and advance a pipeline of qualified opportunities by tracking project progress, managing key relationships, and monitoring revenue potential
• Lead internal and external communications, including sales and product updates, corporate communications, and Texcan Cable Network presentations.
• Act as a backup for proposal and bid submissions by coordinating documentation, maintaining project and contract records, analyzing costing and pricing data, and assisting Sales with customer opportunities and portal submissions.
• Monitor marketing performance, customer insights, market trends, competitive activity, and voice-of-the-customer feedback to identify opportunities for growth and continuous improvement.
• Provide leadership, coaching, and direction to the Marketing Specialist, including priority setting, performance management, and professional development.
• Other duties and projects as assigned.

Requirements:

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 5+ years of progressive marketing experience, with experience in brand management and digital marketing.
• Strong knowledge of digital marketing, including search engine optimization (SEO), search engine marketing (SEM), website content, and digital marketing channels.
• Demonstrated experience supporting customer engagement, acquisition, and retention strategies.
• Experience using marketing analytics and performance measures to evaluate campaign effectiveness and return on investment.
• Strong understanding of market intelligence, competitive research, and customer feedback analysis.
• Experience working collaboratively with Sales, suppliers, third-party agencies, and internal and external stakeholders.
• Excellent written and verbal communication, organizational, project management, and relationship-building skills.
• Strong proficiency with Microsoft Office, including Word, Excel, PowerPoint, Outlook, and SharePoint.
• Previous supervisory or people leadership experience is preferred.
• Experience within a B2B, industrial, electrical distribution, manufacturing, or related environment is considered an asset.
• Advanced degree or relevant certification in marketing or digital marketing is considered an asset.

Benefits & Perks

• We offer a competitive salary, plus a full set of benefits, including:
• Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
• Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
• Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

To explore and learn more about Texcan, please visit www.texcan.com.  

Watch our employee videos on our new careers page: https://www.texcan.com/careers 

Visit our other social media sites:  

X: @TexcanCanada  

LinkedIn

Instagram

Facebook

YouTube

Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos.  

Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market. 

This commitment is tangible in our detailed Global CSR report, to learn more please visit  https://www.sonepar.com/en/commitments/sustainability.

Sonepar has been recognized as a Diversity Leader by the Financial Times’ 2024 Diversity Leaders ranking and was awarded GEEIS Certification in 2022.  We are proud to be an equal opportunity employer, welcoming submissions from all candidates.  We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it’s essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply. 

For more information about our Inclusion and Diversity initiatives, please visit  https://www.sonepar.com/en/commitments/diversity-and-inclusion.

Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.

Next steps:
We are interested in knowing more about you. Start an exciting new career and enjoy a number of benefits by applying online. While we are very grateful for your interest in joining the team, only those selected for an interview will be contacted.