Marketing Specialist

Texcan provides customers with high quality wire and cable products at the best value possible. As one of Canada’s largest distributor for over 40 years, we have built a reputation for going to great lengths for our customers. We supply solutions for a variety of different markets in residential, commercial, industrial and emerging green markets such as wind farms, solar energy, hydroelectric, water and waste treatments.  

We are a member of the Sonepar Group, the world’s largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees.  

Why Join Us?  

• You will be joining a market leader with over 40 years of experience to help you elevate your potential.  
• You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.  
• Be part of an ISO certified company with a strong a quality assurance program and new technologies which help you perform at your best.  
• Attractive compensation with benefits and “other perks” such as tuition reimbursement.  
• Employee Referral provides the opportunity to earn more while you work by referring one of the best you know.  
• In-depth process and product training provided by a mentored approach, product knowledge sessions hosted by the Product Manager and lunch and learn meetings.  
• We house the largest inventory to better service our customers and deliver on sales commitments.  

SCOPE:

This person supports a variety of marketing functions to help increase Texcan’s market share and brand recognition.  The work ranges across many areas including (but not exclusive to): social media, digital marketing, email marketing, leads generation campaigns, website and intranet updates, tradeshows, and promotions. This person works closely with the Sales Department on various initiatives

Support Texcan's online marketing through:

• Plan and execute all digital marketing including SEO/SEM, marketing database, and social media
• Collaborate with internal teams to create marketing collaterals
•  Monitors effectiveness of digital strategies and marketing initiatives, providing campaign reports
• Assists in producing and editing key marketing collateral including creative writing
• Create and maintain promotional material
• Manage and coordinate various social media campaigns & advertising
• Create social media calendar and manage daily posting / content creation
• Design, implement and analyze email marketing campaigns, A/B testing, conversion tracking, Canadian Anti-Spam Legislation (CASL) management and segmentation
• Understand CRM and learn how sales representatives use CRM
• Work with branches to corporate departments to deliver marketing campaigns and create sales/promotional material (ie: Videos/PowerPoint presentations, tradeshow literature to generate sales and brand awareness that are consistent with Company's business goals and objectives.
• Provide support and tools to Branch Managers and other sales staff that will drive sales within their areas.
• Prepare and participate in trade shows as required.
• Develop effective relationships with sales teams, corporate departments and service providers
• Maintain company's website and marketing related information on intranet current
• Other duties as required

EDUCATION:
 

• College/University Diploma required (Business or Marketing related)
• Additional courses in Sales/Marketing, Digital marketing, Webpage Analytics is an asset.
• Intermediate knowledge of Microsoft Office required.
• Proficiency in Adobe suite programs (Photoshop, Illustrator and InDesign)

EXPERIENCE

• 2 years of experience in an agency and/or marketing role
• 2+ years of experience in managing successful digital media campaigns
• Strong copywriting skills with experience preparing and editing content for online, social media, reports, and communication materials
• Proven experience leading and managing SEO/SEM, marketing database, email, social media, and Google advertising
• Solid knowledge of website analytics
• Experience in setting up and optimizing Google AdWords Campaigns
• Working knowledge of HTML, CSS and JavaScript
• Demonstrate excellent oral and written communication skills
• Show strong creative, strategic, analytical, organizational, and personal skills

Benefits & Perks

• We offer a competitive salary, plus a full set of benefits, including:
• Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
• Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
• Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

To explore and learn more about Texcan, please visit www.texcan.com.  

Watch our employee videos on our new careers page: https://www.texcan.com/careers 

Visit our other social media sites:  

Twitter: @TexcanCanada  

LinkedIn

Instagram

Facebook

YouTube

Next Steps:

We are interested in knowing you more. Start an exciting new career and enjoy a number of employee benefits by applying online. We are very thankful for your interest in joining the team, however only individuals selected for interview will be contacted.

Sonepar is an equal opportunity employer and welcomes submissions from all candidates.