Automation Sales Specialist - End User

Req ID: 47841

Date: May 26, 2026

Location:

Tulsa, OK, US, 74146-6503

Company: Sonepar

Brand: Crawford

There’s a Place for You at Crawford Electric Supply.

A career at Crawford Electric Supply is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Crawford Electric Supply offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being “Powered by Difference” means we respect and value diverse perspectives. Crawford Electric Supply we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

It’s time to energize your future! Don’t miss out on this electrifying opportunity – apply today! Stay connected with us – follow our journey, job openings, and latest news on LinkedIn and Facebook.

Position:	Automation Sales Specialist – End User
Location:	Tulsa, OK

About Crawford:

If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it’s time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers. Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, “Whatever it Takes!” through our mindset competencies below:

Adapt: Effectively embrace new situation and people	Dare: Appropriately challenge the status quo	Learn: Learn from others, from mistakes, and self-improve

Responsibilities

End User Account Development: Build and grow relationships with industrial End Users by identifying automation opportunities tied to modernization, reliability improvement, and operational efficiency.
Solution‑Based Selling: Lead the sales process by aligning customer challenges with industrial automation solutions including PLCs, HMIs, drives, motion, safety, and industrial networking.
Opportunity Identification & Qualification: Identify, qualify, and advance automation opportunities across engineering, operations, maintenance, and capital project stakeholders.
Sales Team Partnership & Account Support: Collaborate with existing sales representatives to support established End User accounts by delivering automation expertise, assisting with opportunity development, and identifying growth opportunities while maintaining alignment with existing account ownership.
Customer & Market Insight: Stay informed on industrial trends, customer operational challenges, and competitive alternatives to strengthen solution relevance and value messaging.

Qualifications

Education: Bachelor’s degree in engineering, Business, or related field
(or equivalent relevant experience)
Experience: 5+ years in industrial automation sales, technical sales, or related industrial roles. Experience working with plant engineering, operations, maintenance, or capital projects preferred
Technical Knowledge: Working knowledge of industrial automation systems and control architecture. Understanding of modernization strategies and competitive automation platforms
Professional Skills: Strong consultative selling and relationship management capabilities with the ability to manage multiple opportunities across varied stakeholders. Clear communication and presentation skills.

Environment

Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer

Crawford is a subsidiary of Sonepar USA.

What We Offer You

We offer great family-friendly benefits to full-time associates:

Healthcare plans
Dental & vision
Paid time off
Paid parental leave
401(k) retirement savings with company match
Professional and personal development programs

Opportunity to become a shareholder
Employer-paid short- and long-term disability
Employer-paid life insurance for spouse and dependents
Robust wellness program
Gym reimbursement
Employee Assistance Program (EAP)

We’re proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Ready to join the fun? Apply today and become part of the Crawford Crew – where we work hard, laugh often, and always have a spark to share!

Equal Employment Opportunity Statement

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.

Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843-745-2420 or email recruiting@sonepar-us.com.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision

Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.

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