Business Development Representative

There’s a Place for You at Capital

A career at Capital Electric is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Capital Electric offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate in Maryland, Virginia, Pennsylvania, West Virginia, North Carolina, South Carolina and Georgia, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being “Powered by Difference” means we respect and value diverse perspectives. Within Capital Electric, we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

Position Summary

The Business Development Representative (BDR) is responsible for owning and optimizing the early-stage customer lifecycle, from lead engagement through digital activation. This role drives strategy for lead conversion, onboarding effectiveness, and digital adoption, using data insights and cross-functional collaboration to improve customer acquisition outcomes.

The BDR exercises independent judgment in prioritizing opportunities, developing engagement strategies, and identifying process improvements that accelerate time to revenue and enhance the overall customer experience.

Location: Capital Electric Footprint - Pennsylvania, Maryland, Virginia, West Virginia, North Carolina, South Carolina, and Georgia. 

Key Responsibilities

Lead Qualification & Early Sales Engagement (40%)

• Develop and execute strategies for lead qualification, prioritization, and engagement across inbound and outbound channels
• Analyze lead trends, conversion performance, and customer profiles to optimize outreach approaches and improve conversion rates
• Determine appropriate engagement paths and escalation strategies based on customer potential and business impact
• Establish and refine lead management best practices, including follow-up cadence and CRM utilization standards
• Serve as the first point of contact for inbound leads and new customer inquiries.
• Qualify prospects based on customer type, project needs, and potential spend.
• Conduct outreach via phone, email, and digital channels to initiate engagement.
• Connect individuals with the appropriate resources based on quote requests, business inquiries, and guest orders submitted via email and online

Digital Enablement & Onboarding (25%)

• Design and enhance digital onboarding strategies to accelerate customer activation and adoption of self-service tools
• Identify gaps in onboarding workflows and implement improvements that reduce friction and improve speed to first order
• Drive adoption of digital platforms, including webstore, mobile, and automated communications, through targeted enablement approaches
• Monitor onboarding KPIs, such as activation rates and time to first order, and recommend improvements
• Introduce customers to Capital Electric’s digital tools, including webstore access, mobile capabilities, and automated communications.

Cross-Functional Enablement (25%)

• Partner with Sales, Branch Operations, Marketing, and Digital teams to align onboarding strategy and execution
• Lead coordination efforts to ensure seamless handoff of qualified and activated customers to the sales organization
• Influence internal stakeholders by providing insights on customer behavior, onboarding barriers, and process improvements
• Support development of scalable programs that improve customer acquisition and onboarding efficiency
• Work closely with Capital Sales Team to ensure a smooth, context-rich handoff once customers are active.

Performance Analysis & Continuous Improvement (10%) 

• Analyze performance data related to lead conversion, onboarding effectiveness, and digital engagement
• Identify trends and recommend process, tool, or workflow enhancements to improve outcomes.
• Contribute to dashboards, reporting, and performance reviews to track effectiveness of initiatives.
• Drive continuous improvement initiatives based on data insights and customer feedback. 

Qualifications

• 1-3 years of experience in sales, customer service, or business development (distribution or construction industry preferred).
• Strong communication skills and comfort with high-volume, omnichannel outreach.
• Ability to learn and explain digital tools, credit processes, and value-add services.
• Highly organized, detail-oriented, and able to manage multiple onboarding workflows.
• Self-motivated with a proactive approach to customer engagement.

Key Performance Indicators

• Lead-to-First-Order Conversion Rate
• Time-to-Response (<0.5 business days)
• Time to First Order
• Webstore Activation & Repeat Visit Rate

Impact of the Role

The BDR ensures customers are fully onboarded, digitally enabled, and ready to buy faster, allowing the Capital Sales Team to focus on relationship growth and revenue expansion. This role directly supports Capital Electric’s goals of higher lead conversion, faster activation, and improved customer experience.

Salary: $60,000 - $75,000 / annually

What We Offer You

We offer great family-friendly benefits to full-time associates:

We’re proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Learn More About Us

Get to know us on YouTube, LinkedIn, Facebook and Instagram and learn how we’re “Powering Progress for Future Generations.” LinkedIn: https://www.linkedin.com/company/capitalelectric/

Facebook: https://www.facebook.com/CapitalElecSply/

Learn more at https://www.capitalelectricsupply.com/about

Capital Electric is part of the Sonepar family of brands: https://www.soneparusa.com/us-en/about-us

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.

Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843-745-2420 or email recruiting@sonepar-us.com.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here.

Pay Transparency Non-Discrimination Provision

Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here.