Sales Manager

About Us:

Robertson Electric Wholesale is a highly regarded Electrical Distributor in Canada. Robertson has demonstrated steady and secure growth since many years, proving to be a dominant player in the industries we serve. With numerous branches across Canada and secure business plans for further growth and expansion, Robertson is seeking talented individuals to join our dynamic Company and be part of our continued success.

We are a proud member of the Sonepar Group, the world's largest privately-held electrical distributor. The Sonepar Group is present in more than 40 countries with over 45,000 employees. In Canada, we are represented by 6 locally managed electrical and industrial distributors and have over 110 locations with coverage in 9 provinces.

To explore and learn more about Sonepar opportunities, please visit www.career.sonepar.com

What’s In It For You?

• You will be joining a market leader with over 40 years of experience to help you elevate your potential.
• You will be working for the world's #1 privately held business to business distributor of electrical products and related solutions.
• A chance to get involved in the forever growing electrical industry.
• We house the largest inventory to better service our customers and deliver on sales commitments.
• An opportunity for career development across many business departments within our organization.

Position Overview

The Strategic Sales Manager for the Switchboard & Panels Division is a cross-functional role responsible for driving sales growth, strengthening market presence, and ensuring operational excellence. This position blends strategic sales development with procurement and operational execution to achieve division and company-wide targets in revenue, profitability, and customer satisfaction.

Key Responsibilities

Sales & Business Development

• Develop and execute a strategic sales plan to grow the Robertson Electric Switchboard & Panels program from head office.
• Promote the program internally to ensure cross-department awareness and alignment with program goals.
• Partner with Robertson Account Managers to provide customer solutions using available inventory.
• Build and maintain strong relationships with end users, consultants, contractors, and other key decision-makers influencing power distribution equipment procurement.
• Identify new market opportunities, industry trends, and emerging customer needs.
• Support marketing initiatives, including presentations, case studies, testimonials, and warehouse production tours.

Procurement & Order Management

• Source, negotiate, and manage program products to meet field application requirements while ensuring cost-effective solutions.
• Issue purchase orders aligned with program requirements, sales forecasts, and customer orders.
• Monitor and maintain accurate inventory levels to optimize turnover and prevent stockouts.
• Collaborate with warehouse staff to stage, package, and ship customer orders on schedule.
• Coordinate with vendors to confirm accurate lead times, pricing, and delivery schedules.
• Maintain accurate cost structures in the system to protect company profitability.
• Oversee the breakdown and categorization of parts upon receipt to ensure correct serialization and system accuracy.
• Write and process customer orders with precision to meet delivery and pricing commitments.
• Create drawings and approval packages for equipment being sold.

Cross-Functional Collaboration & Leadership

• Serve as a liaison between sales, marketing, operations, and warehouse teams to ensure seamless execution.
• Provide regular performance updates, forecasts, and insights to leadership.
• Train internal sales staff on Switchboard & Panels offerings to enhance internal selling capabilities.
• Lead initiatives that improve workflow efficiency, cost savings, and customer satisfaction.

Qualifications

• Proven track record in B2B sales, preferably within electrical distribution, switchboards, or industrial products.
• Experience in procurement and vendor management.
• Strong understanding of operational workflows in distribution and manufacturing environments.
• Exceptional communication, negotiation, and organizational skills.
• Proficiency with ERP/CRM systems.
• Ability to manage multiple priorities in a fast-paced environment.

Core Competencies

• Strategic thinking with strong execution capability.
• Results-oriented with a commitment to achieving KPIs.
• Collaborative leadership and cross-functional influence.
• High attention to detail and process discipline.
• Customer-focused decision-making.

Benefits & Perks

We offer a competitive salary, plus a full set of benefits, including:

• Flexible benefits program allowing you to choose from options that best fit you and your dependents’ needs. Benefit options include: Medical, Dental, Vision, Health Spending Account & RRSP matching.
• Employee Assistance Program, Tuition Reimbursement, Employee Discounts and a career path.
• Regardless of your benefits program, you will receive company paid Life Insurance, and employee paid disability.

Social Media: 

Website: https://robertson-electric.com/

X: Robertson Electric

Facebook: Robertson Electric

LinkedIn: Robertson Electric

Instagram: Robertson Electric

Sonepar places the planet and diversity and inclusion at the core of its vision driving our business ethos. 

Today, Sonepar is the leading distributor of energy-efficient products, pioneering the energy transition and making sustainability a priority. At Sonepar, we firmly believe that every action is crucial in safeguarding the environment, driving our commitment to a more sustainable future. We have accelerated our own transition to efficient generation and use of electrical energy across our business and champion the innovation of sustainable solutions in the market.

This commitment is tangible in our detailed Global CSR report, to learn more please visit  https://www.sonepar.com/en/commitments/sustainability.

Sonepar has been recognized as a Diversity Leader by the Financial Times’ 2024 Diversity Leaders ranking and was awarded GEEIS Certification in 2022.  We are proud to be an equal opportunity employer, welcoming submissions from all candidates.  We believe in creating a work environment where everyone can feel safe, use their voice, and know that they belong. Diversity and Inclusion (D&I) is a central focus of our global, strategic impact plan. We value diversity and inclusion in the workplace because it allows us to better meet the needs of the communities we serve. It helps us foster greater creativity, breadth of experience, and it’s essential to our success as an organization. All qualified individuals, regardless of race, ethnic or national origin, colour, religion, sex, sexual orientation, age, marital status, neurodiversity, disability status, gender identity, veteran status or any other aspect which makes them unique are encouraged to apply.

For more information about our Inclusion and Diversity initiatives, please visit  https://www.sonepar.com/en/commitments/diversity-and-inclusion.

Sonepar is an equal opportunity employer and welcomes submissions from all candidates. Accommodation is available to all applicants upon request. If selected for an interview, please advise the Sonepar representative of your accommodation needs at that time. We will work with all applicants to accommodate their accessibility needs.